When you’re expecting, everything changes—including your beauty routine. From avoiding certain ingredients to finding formulas that actually perform, pregnancy-safe makeup can be a minefield. As editors who are moms, moms-to-be, or simply conscious beauty lovers, we’ve tested dozens of clean, gentle products to find the best of the best for 2025.
These 9 makeup products are not only safe for pregnancy (free from parabens, phthalates, retinoids, synthetic fragrance, and more), but they also deliver on pigment, performance, and feel-good vibes.
1. ILIA Super Serum Skin Tint SPF 40
Why we love it: Lightweight, dewy coverage + sun protection
Price: $48
Link: iliabeauty.com
A go-to for our morning routine, this skin tint offers buildable coverage and blends seamlessly into the skin. It’s packed with niacinamide, hyaluronic acid, and plant-based squalane—all pregnancy-safe. The SPF is mineral-based, and the glow is chef’s kiss.
2. RMS Beauty UnCoverup Concealer
Why we love it: Clean ingredients and natural finish
Price: $38
Link: rmsbeauty.com
This coconut oil-based concealer is a savior for under-eye circles and hormonal blemishes. We love how creamy and breathable it is—never cakey, never drying.
3. Honest Beauty Cream Cheek Blush
Why we love it: Effortless color with clean credentials
Price: $16
Link: honest.com
Created by Jessica Alba, Honest Beauty is always on our radar for clean and effective makeup. This blush blends like a dream and gives your cheeks that pretty pregnancy flush—even on tired days.
4. Beautycounter Skin Twin Foundation
Why we love it: Medium coverage and skin care in one
Price: $50
Link: beautycounter.com
Beautycounter’s transparency in ingredients makes it a favorite for pregnancy-safe beauty. This foundation gives a satin finish and is packed with hyaluronic acid and antioxidant-rich extracts.
5. 100% Pure Fruit Pigmented Mascara
Why we love it: Natural pigment and gentle formula
Price: $28
Link: 100percentpure.com
No harsh chemicals, no flaking, and a light fruity scent—this mascara is a hidden gem. We were surprised by the lift and separation it gives without irritating sensitive eyes.
6. Kosas Revealer Concealer
Why we love it: Brightening, creamy, and safe
Price: $30
Link: kosas.com
A favorite among clean beauty fans, this concealer brightens dark circles and smooths skin texture. It’s our pick for tired days (a.k.a. most days in the third trimester).
7. Tower 28 ShineOn Lip Jelly
Why we love it: Glossy hydration with zero stickiness
Price: $16
Link: tower28beauty.com
Non-toxic, vegan, and allergen-free, this lip gloss is glossy without being sticky. We keep it in every diaper bag, purse, and glovebox.
8. Saie Dew Blush Liquid Cheek Flush
Why we love it: Radiant finish that blends effortlessly
Price: $25
Link: saiehello.com
This product is the blush equivalent of eight hours of sleep. We love how it blends with just fingers and leaves a healthy, hydrated glow.
9. Ere Perez Avocado Waterproof Mascara
Why we love it: Longwear formula with plant-based ingredients
Price: $28
Link: ereperez.com
Yes, it’s waterproof. Yes, it’s clean. And yes, it actually works. The avocado oil conditions lashes while keeping them curled and lifted all day.
Pregnancy doesn’t mean giving up your makeup routine. With the right products, you can look and feel amazing—safely. We’ve personally used and loved each item on this list, so whether you’re in your first trimester or cradling your newborn, you can feel confident about what’s going on your skin.