Kim Kardashian’s SKIMS brand recently celebrated the opening of its flagship store in West Hollywood with a unique pop-up event at Mel’s Drive-In on the Sunset Strip. From April 2 to April 6, 2025, the iconic diner was transformed into the “SKIMS Drive-In,” offering a nostalgic 1950s and 1960s-inspired experience complete with SKIMS-themed décor and exclusive menu items.
On the final day of the event, April 6, Kim Kardashian attended with three of her children—Saint (9), Chicago (7), and Psalm (5). The family enjoyed classic diner treats such as pancakes and milkshakes and captured moments in a photo booth. Kardashian shared these experiences on Instagram, captioning the post, “Family night at SKIMS Mel’s Drive-In.”
The SKIMS Drive-In pop-up garnered significant attention from fans and attendees, who praised the innovative concept that blended fashion with a nostalgic dining experience. The event not only highlighted the brand’s expansion but also showcased Kardashian’s ability to seamlessly integrate family, fashion, and fan engagement.
In conjunction with the SKIMS event, Crumbl, a popular dessert chain, launched a special collection inspired by the Kardashian-Jenner family. This limited-time offering featured six unique treats reflecting the personal tastes of each family member, including Kim’s Snickerdoodle Crumb Cake Cookie. The collaboration marked Crumbl’s first full menu takeover and was available across locations in the U.S., Canada, and Puerto Rico until April 12.
Overall, the SKIMS Drive-In event at Mel’s Diner exemplified Kim Kardashian’s innovative approach to brand promotion, creating an immersive experience that resonated with fans and celebrated the opening of the new SKIMS store in West Hollywood.