Meghan Markle, the Duchess of Sussex, is making headlines once again—this time in the world of fashion retail. On March 24, 2025, she unveiled her very own online shopping platform, giving fans a rare and exciting opportunity to browse and buy from a curated collection of her personal style favorites. The launch marks yet another move by Meghan to build her growing lifestyle empire, allowing admirers to channel her polished, modern aesthetic in their own wardrobes.
A Royal Style, Now Shoppable
The new platform, hosted on ShopMy, features a handpicked selection of clothing, shoes, jewelry, and accessories personally chosen by Meghan. From relaxed luxe basics to refined statement pieces, the collection reflects the same effortless sophistication that has made Meghan a global style icon.
In a post shared to her Instagram Story, Meghan teased the debut:
“A little shopping to start the week. More to come. Link in bio.”
While the site operates like a traditional influencer storefront, it’s Meghan’s unmistakable fashion sense that sets it apart. Every item has been selected with intention—many pieces are ones she’s recently worn during public appearances or in personal photos shared online.
What You’ll Find
Among the early highlights on Meghan’s ShopMy page are a blue cashmere sweater by Brochu Walker, a staple of her polished casual look, and a classic white button-down linen shirt from Reformation. There are also luxe loafers, minimalist gold earrings, and tailored trousers—everything you’d expect from the duchess’s signature “California-meets-classic-British” style.
Descriptions on the site include notes from Meghan, who describes the page as “a handpicked and curated collection of the things I love.” While the page includes commissionable links, the selections remain authentic to Meghan’s wardrobe—there’s a strong sense of personal touch and familiarity throughout.
A Natural Extension of Her Brand
This latest venture is part of Meghan’s broader expansion into lifestyle and fashion. Earlier in March, she introduced her lifestyle brand, As Ever, a curated line of wellness-focused products including herbal teas, wildflower honey, baking mixes, and flower sprinkles. The brand’s initial launch was a resounding success—several products sold out within hours.
Meghan’s approach to lifestyle branding blends authenticity with aspiration. Her choices reflect not just her taste, but also her values—sustainability, wellness, and quality craftsmanship. That ethos is clearly present in the selection on her ShopMy page, which favors ethical fashion labels, natural fabrics, and timeless designs.
Tying It All Together with Netflix
To support and elevate her lifestyle endeavors, Meghan is also starring in a Netflix docuseries titled “With Love, Meghan.” The show offers a behind-the-scenes glimpse into her daily life, values, and creative process. It also features product spotlights from her As Ever brand, along with lifestyle tips ranging from cooking to home decor.
This integrated approach—online shopping, lifestyle products, and streaming content—is a savvy move. It gives fans a multi-dimensional connection to Meghan, bridging inspiration and accessibility. You can watch what she eats, see what she wears, and now, buy it all for yourself.
The Meghan Effect Continues
Since her royal wedding in 2018, Meghan has consistently influenced global fashion trends. Dubbed “The Meghan Effect,” her ability to make brands sell out almost instantly continues to thrive. Now, with her new ShopMy page, Meghan is giving fans the chance to keep up with her evolving style in real time.
Fashion insiders are praising the launch. Celebrity stylist Jordan Evans said,
“Meghan’s style has always been admired because it’s approachable yet aspirational. This new site gives fans a way to be a part of that without guessing or hunting down pieces. It’s clever and so on-brand.”
Final Thoughts
With the launch of her ShopMy storefront and the success of As Ever, Meghan Markle is cementing her place as a modern lifestyle mogul. Her fashion sense, wellness values, and business instincts are all coming together in a way that feels natural, empowering, and refreshingly personal.
Whether you’re a longtime admirer of Meghan’s style or just looking for some curated wardrobe inspiration, her new online platform is a welcome addition to the world of celebrity fashion. And if history tells us anything, these pieces won’t stay in stock for long.